Harmonising sales and marketing - What do you think?

I believe you can create harmony once the basics are founded. Marketing by nature are always ahead of sales. The marketers create the need for the service or product in the mind of the prospective customer. On the other hand, sales men tend to harvest that need and fulfill it with providing the service or products deals.

If that is totally clear from day one to each sales man and marketer, you will then realize the harmony as originally meant to be.

So, steps are:

1. Create a very detailed (as much as possible) job description. Provide job limits and constraints

2. Make a clear communication plan that covers all team members. provide a correct and fair escalation scheme.

3. Raise job requirements and duties awareness among the team (set a weekly management meeting, force a weekly similar meetings between your sub-ordinate managers and their teams, create a set of values to be addressed weekly and monthly among the team...)

4. Praise and punish

5. Harvest the results :)

What do you think?